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Sep 01, 2025
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BUSI 20693 - Tech Digital Marketing
3 Credit(s) : 3 Lecture Hour(s)
This course introduces students to the concepts and skills needed to create and critique effective digital marketing technologies, such as search engines, social media, and mobile. Marketing Coordinators in all organizations require an understanding of the many facets of marketing, beyond simply advertising or communications. This course is designed to give students a strong grounding in the frameworks, tools and strategies for successful digital marketing, consumer engagement, and to familiarize themselves with the technologies underlying them.
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