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Jan 03, 2025
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BUSI 20293 - Tech Introduction to Marketing
3 Credit(s) : 3 Lecture Hour(s)
Marketing is a crucial function in all businesses and organizations and is becoming increasingly important to success in the modern global economy. This course, regardless of industry background, will teach core concepts and tools to better understand and excel in marketing. Key topics include market research and its importance to strategy, brandy strategy, pricing, integrated marketing communication, social media strategy, and more.
Note: This course may be transferable toward a limited number of associate and baccalaureate degrees. Contact advisor for information regarding transferability.
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