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Mar 15, 2026
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MKTG 42003 - Social Media Marketing
3 Credit(s) : 3 Lecture Hour(s)
Prerequisite(s): MKTG 34043
Best practices for creating and implementing successful social media marketing strategies now and practices for the future. Social networking strategies, methods, and tools for marketing the self and the enterprise, analytical tools for measuring the effectiveness of social media campaigns, and management tools for overseeing social media marketing efforts.
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